Our food is made of human-grade, natural ingredients with nothing artificial. We use whole cuts of responsibly farmed meat and quality fruits and vegetables.
It's why our nutritional rating is heads and tails above the rest.
Tailored to your pup, delivered like clockwork
Change or cancel anytime
Personalised to your goals
Choice of 14 recipes
Portion-controlled nuggets
Limited time offer for AADF visitors
Get money off your first 3 boxes!
+ FREE treats for 6 boxes
+ 15% off any extras
+ FREE delivery forever
Raw food with real nutrition
We all want what’s best for our dogs, but many brands serve up highly-processed food that can lead to health problems.
Our raw meal plans, with no additives, are balanced, tasty, and nutrient-rich for optimal health.
Most people think their dog is their ideal weight. But studies show that up to 65% of dogs are overweight or obese which can lead to health issues and reduced life expectancy.
Nutritionally complete & balanced
80% meat content
Superfoods, vitamins & minerals
Frozen for freshness
No additives or preservatives
See the results from week 1
Week 7
A healthy weight with maintained muscle mass from their high-protein, low-carb diet
Week 2
More balanced energy levels from their new, natural diet
Week 4
Fresher breath from cutting out artificial flavours and preservatives
Week 1
Small, less smelly poos that are easier to pick up
Week 3
Poos are firmer and less frequent, and their overall digestive wellbeing has improved
Weeks 5-6
A healthy, shiny coat – here’s where your dog may get a few more compliments!
Over 2 million meals served to happy dogs every month!
"Shiny coat after 1 week"
"Food was packed perfectly and didn't thaw out. 48 days worth of meals for my little Patterdale Terrier, she LOVES it and her coat is so smooth and shiny after only a week!"
Rachel
December 2023
"Champagne loves her raw meals!"
"Champagne loves the food and is always excited to be fed her raw! It always comes well packaged and is a great alternative to her morning kibble.”
Kylie
October 2023
We’re pet people. Always have been, since we started over 40 years ago here in Norfolk.
We love helping your dog thrive! With top-notch ingredients in every meal and our high-standard delivery, you’re in good hands.
Vet approved
“I’ve seen first hand how wonderful a raw food diet can be for so many dogs.
From speaking with real dog owners every day, I know they love seeing our superior ingredients and the positive changes following a transition to raw. Your dog will live their best life on a meal plan!”
Melanie Sainsbury
Registered Veterinary Nurse & Associate Member of the Canine Behaviour Centre
